success
Success Begins with a Single Choice
It all begins here.
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Corc Consulting Group provides innovative solutions to drive your success in retail marketing.
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ABOUT ME
I have more than two decades of experience working for a global consumer packaged goods company with a specific focus on Retail Marketing.
That journey started with the evolution of a successful go-to-market strategy for point-of-sale customization across categories and retailers.
And what does success look like?
It recognizes that there are different lenses across business functions that need to be aligned on a strategy to be successful. It recognizes that not all customization activities are equal, but there are still tactics that can be adopted in design and execution that drive cost efficiencies and grow market share and profits. And success is not possible if the network partnerships you have forged are not aligned with your overarching strategy.
I have proven leadership in leading innovation at retail, whether driven by the need to bring awareness and trial of new products, realizing efficiencies in the cost of customization in promotional and other retail executions or capturing in-section shopper engagement.
Let me show you how
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How to define a customization strategy that works for your company and your customer.​
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How to forge a partnership network where everyone wins; the brand owner, the manufacturers, the retail customer and the shopper.
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How to invest in innovation at retail that drives shopper engagement and increases basket and sales.
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How to provide an ongoing program of continuous improvement projects that drives positive margin growth.
